Websites for law firms, accountants and financial advisers
Nobody chooses a solicitor or an adviser casually. They are handing over a problem they cannot solve themselves, usually at a bad moment, and they choose on one thing: whether this firm looks like it has handled their exact situation before. Your website either demonstrates that or it does not.
A single instruction in a professional practice can be worth more than the entire cost of the website. Which makes the enquiry rate the only meaningful measure of the site, and appearance a distant second.
What usually goes wrong
Three things that quietly cost this sector money.
- 01
One page called Services, listing eleven practice areas
Somebody with a very specific problem cannot see themselves anywhere on it, and no search engine can rank a page that is about eleven things. The specialist firm ends up looking like a generalist.
- 02
Fee information hidden entirely
In several jurisdictions price transparency for certain work is a regulatory requirement rather than a marketing choice. Beyond the rules, a prospect who can find no indication of cost assumes the worst and calls the firm that told them something.
- 03
No named people
Professional services are bought from a person, not a logo. A site with stock photography and no partner profiles gives a prospect nothing to trust and no reason to pick up the phone.
What we build
What goes into a website for law and finance
- A page for each practice area, written around the client's situation rather than the firm's internal department names
- Fee, funding and scope information presented to fit your regulator's transparency requirements, in a structure you can keep current
- Real profiles for partners, solicitors and advisers, with qualifications, admissions, notable work and a direct route to that person
- Confidential enquiry handling, including conflict check questions asked before anything sensitive is written down
- Guides and explainers that answer the question a client is already searching, which is how professional firms earn search visibility that lasts
- Case results and testimonials presented within the rules that apply to your profession, not the rules that apply to a shop
- Accessibility done properly, because public facing professional services are held to it and because it is not hard to get right
- Document and client portal integration when the firm already runs one
What changes
Enquiries arrive from people who have already found their exact issue on your site, read who would handle it, and understood roughly what it costs.
How people in this sector actually find you
Legal and financial search is long, specific and full of intent: a situation, a jurisdiction, a deadline. A firm with a real page for each of its actual specialisms picks that up. A firm with one Services page does not.
Usually made up of
- Websites and online cataloguesA site that explains what you sell and turns a visitor into an enquiry.
- SEO and content that ranksTechnical fixes, the pages you are missing, and reporting you can read.
- Google Business ProfileCorrect setup and optimisation, or a properly prepared suspension appeal.
- Managed hosting and monthly careHosting, backups, updates and edit time, every month.
How it works
From first message to launch.
The scope and the price are agreed in writing before anything is built, and no phone call is required at any stage.
- 01
Send a message
Tell us what you are trying to build, improve or fix. WhatsApp, email or the form. No call to book.
A conversation, not a sales pitch.
- 02
Scope and price
We write down exactly what is included, what it costs and how long it takes, and send it to you.
No vague scope. No surprise invoice.
- 03
50 percent advance
Once you agree the scope and the price, a 50 percent advance holds your place in the queue.
The balance is due at handover, per the written terms.
- 04
Build and review
We build it and show you progress at the agreed stages, so nothing is a surprise at the end.
Your feedback stays inside the agreed scope.
- 05
Launch and care
It goes live, you get the handover pack, and a care plan keeps it looked after.
Hosting, backups and updates can carry on from here.
One thing this page does not do
- It does not claim a client in this sector. Where there is one, it is named on the work page with that client's permission and nowhere else.
- It does not carry a percentage, a conversion figure or a satisfaction score, because none of those were measured here.
- It does not promise compliance with your regulator. It describes what gets built around the rules. Signing off compliance is your regulator's call, not ours.
Working in law and finance?
Send your website address for a free review, or a message describing what your website is failing to do. Either way you get a written answer before you pay anything.