Websites for hotels, restaurants and venues
Hospitality is the one sector where the website has a measurable enemy. Every booking that goes through a platform costs a commission that never comes back, and the platform has no reason at all to make your own site work better. A direct booking is the same guest at a materially better margin.
Platform commission runs into double digit percentages of a booking. Shifting even a modest share of bookings onto your own site changes the arithmetic of a season, and it compounds every year the site keeps working.
What usually goes wrong
Three things that quietly cost this sector money.
- 01
The site loses to the platform on its own name
Somebody searches your hotel by name, and the first result they click is an aggregator rather than you. You then pay a commission on a guest who was already looking for you specifically.
- 02
No reason given to book direct
The site shows the same rooms at the same rates as everywhere else, with no rate promise, no direct perk and nothing the platform cannot offer. So the guest books where they already have an account.
- 03
A menu locked inside a PDF
The most looked at page in any restaurant business, delivered as a document that will not open properly on a phone, cannot be read by a search engine, and was last updated two price rises ago.
What we build
What goes into a website for hotels and hospitality
- A booking journey on your own site, connected to the engine or channel manager you already run, so availability is never wrong
- Room, suite and table pages with real photography, honest descriptions and everything a guest wants to check before paying
- A clear and visible reason to book direct, whether that is a rate promise, a perk or a flexible policy, placed exactly where the decision is made
- Menus as real web pages, readable on a phone, findable in search, and editable by your own team in minutes
- Event, wedding and private hire enquiry pages, usually the highest value enquiries a venue takes and usually the worst served
- Google Business Profile set up properly with photographs, hours, holiday hours and menu links, since it is where most local decisions are actually made
- Multi language and multi currency presentation when your guests arrive from other countries
- Speed work, because a booking journey that stutters on hotel wifi is a booking that goes back to the platform
What changes
Guests who had already decided on you stop being handed to an aggregator, and the commission on those bookings stays in the business.
How people in this sector actually find you
Aggregators outrank independent venues on general terms because they always will. The winnable ground is your own name, your area with your category, and the specific things you offer that they cannot describe. That is where these sites are pointed.
Usually made up of
- Websites and online cataloguesA site that explains what you sell and turns a visitor into an enquiry.
- SEO and content that ranksTechnical fixes, the pages you are missing, and reporting you can read.
- Google Business ProfileCorrect setup and optimisation, or a properly prepared suspension appeal.
- Managed hosting and monthly careHosting, backups, updates and edit time, every month.
How it works
From first message to launch.
The scope and the price are agreed in writing before anything is built, and no phone call is required at any stage.
- 01
Send a message
Tell us what you are trying to build, improve or fix. WhatsApp, email or the form. No call to book.
A conversation, not a sales pitch.
- 02
Scope and price
We write down exactly what is included, what it costs and how long it takes, and send it to you.
No vague scope. No surprise invoice.
- 03
50 percent advance
Once you agree the scope and the price, a 50 percent advance holds your place in the queue.
The balance is due at handover, per the written terms.
- 04
Build and review
We build it and show you progress at the agreed stages, so nothing is a surprise at the end.
Your feedback stays inside the agreed scope.
- 05
Launch and care
It goes live, you get the handover pack, and a care plan keeps it looked after.
Hosting, backups and updates can carry on from here.
One thing this page does not do
- It does not claim a client in this sector. Where there is one, it is named on the work page with that client's permission and nowhere else.
- It does not carry a percentage, a conversion figure or a satisfaction score, because none of those were measured here.
- It does not promise compliance with your regulator. It describes what gets built around the rules. Signing off compliance is your regulator's call, not ours.
Working in hotels and hospitality?
Send your website address for a free review, or a message describing what your website is failing to do. Either way you get a written answer before you pay anything.