Websites for private clinics, dental practices and consultants
A patient choosing a private clinic is making a decision about their own body, and they research it the way people research decisions they cannot undo. They read your treatment pages, they look for the practitioner's actual qualifications, and they check whether anybody else has been treated well. Then, and only then, they book.
A patient who stays with a practice is worth years of appointments, not one. That is why a clinic website is not a brochure. It is the first appointment, and it happens before anybody has walked through the door.
What usually goes wrong
Three things that quietly cost this sector money.
- 01
Treatments described in language nobody searches for
The page is titled with the clinical term while the patient is typing what hurts. The two never meet, so the clinic stays invisible to exactly the person it could help.
- 02
Booking that still needs a phone call at nine in the morning
Most private enquiries are made in the evening, when reception is closed. A contact form answered the next afternoon has already lost to the clinic down the road that let them book at eleven at night.
- 03
Patient details collected carelessly
A symptom description typed into a plain contact form, emailed unencrypted, then left sitting in an inbox forever. It is a common setup and it is a genuine risk for the practice, not only for the patient.
What we build
What goes into a website for healthcare and dental
- A page for each treatment, written in the words patients search with and the words clinicians trust, so one page serves both
- Practitioner profiles with real qualifications, registration numbers and photographs, because that is what a nervous patient looks for first
- Online booking or a callback request that works at eleven at night, connected to how your practice already runs its diary
- Enquiry forms built to collect the minimum needed to book, so sensitive detail is discussed in consultation rather than typed into a web form
- Consent, privacy and data handling written plainly, with a retention rule that actually gets applied instead of promised
- Fee and finance information presented the way private patients want it, without turning the site into a price list
- Location, parking, accessibility and opening hours that match your Google profile exactly, because a mismatch there costs local visibility
- Review collection that follows your regulator's rules rather than the generic advice on a marketing blog
What changes
The patient who books has already read the treatment page, seen the practitioner's credentials and understood the fee. Reception spends less time explaining and more time scheduling.
How people in this sector actually find you
Healthcare search is overwhelmingly local and symptom led. Search engines treat medical content with more suspicion than any other category, which means named authors, real credentials and honest pages are not a nice extra here. They are the ranking.
Usually made up of
- Websites and online cataloguesA site that explains what you sell and turns a visitor into an enquiry.
- SEO and content that ranksTechnical fixes, the pages you are missing, and reporting you can read.
- Google Business ProfileCorrect setup and optimisation, or a properly prepared suspension appeal.
- Managed hosting and monthly careHosting, backups, updates and edit time, every month.
How it works
From first message to launch.
The scope and the price are agreed in writing before anything is built, and no phone call is required at any stage.
- 01
Send a message
Tell us what you are trying to build, improve or fix. WhatsApp, email or the form. No call to book.
A conversation, not a sales pitch.
- 02
Scope and price
We write down exactly what is included, what it costs and how long it takes, and send it to you.
No vague scope. No surprise invoice.
- 03
50 percent advance
Once you agree the scope and the price, a 50 percent advance holds your place in the queue.
The balance is due at handover, per the written terms.
- 04
Build and review
We build it and show you progress at the agreed stages, so nothing is a surprise at the end.
Your feedback stays inside the agreed scope.
- 05
Launch and care
It goes live, you get the handover pack, and a care plan keeps it looked after.
Hosting, backups and updates can carry on from here.
One thing this page does not do
- It does not claim a client in this sector. Where there is one, it is named on the work page with that client's permission and nowhere else.
- It does not carry a percentage, a conversion figure or a satisfaction score, because none of those were measured here.
- It does not promise compliance with your regulator. It describes what gets built around the rules. Signing off compliance is your regulator's call, not ours.
Working in healthcare and dental?
Send your website address for a free review, or a message describing what your website is failing to do. Either way you get a written answer before you pay anything.