Websites for car dealerships, workshops and automotive specialists
Automotive has a problem most sectors do not. The stock changes every day, the buyer researches for weeks before appearing, and by the time they walk in they usually know the exact vehicle, the mileage and the price. A dealership website that is a week out of date is worse than no website, because it makes promises the forecourt cannot keep.
The margin on one vehicle, or one year of a service plan, is the whole website. Everything after that is profit, which is why the only sensible things to measure here are qualified enquiries and booked appointments.
What usually goes wrong
Three things that quietly cost this sector money.
- 01
Stock listings that do not match the forecourt
Vehicles that sold last week still listed, and vehicles that arrived yesterday still missing. Customers turn up for a car that is gone, and the ones who would have bought never knew it existed.
- 02
No finance figure anywhere
Most retail vehicles are bought on a monthly payment, not a total price. A listing showing only the sticker price is answering a question the buyer is not asking.
- 03
Servicing and parts treated as an afterthought
The steadiest revenue in the business gets one page and no booking, while the fast fit chain down the road takes the same booking online in ninety seconds.
What we build
What goes into a website for automotive and dealerships
- Vehicle listings fed from your stock system, so the website and the forecourt never disagree
- Search and filtering the way buyers actually shop: budget, monthly payment, fuel, transmission, body style, mileage
- Full detail pages with proper photography, specification, history and provenance, since a used buyer is looking for a reason to trust the car
- Finance calculators and monthly payment presentation, carrying the regulatory wording your market requires around them
- Part exchange valuation and reservation enquiries that arrive with the vehicle already attached
- Online service, MOT and repair booking, plus reminders that bring customers back on a cycle
- Local search and Google profile work for each site you operate, because vehicle and workshop searches are overwhelmingly local
- Fast pages under heavy photography, which is the technical problem every dealership site has and most never solve
What changes
The stock online is the stock on the ground, the buyer arrives knowing the monthly figure, and the workshop diary fills without a phone call.
How people in this sector actually find you
Automotive search splits in two: national demand for a specific make and model, and intensely local demand for servicing, repair and parts. The local half is winnable quickly and it is usually the half being ignored.
Usually made up of
- Websites and online cataloguesA site that explains what you sell and turns a visitor into an enquiry.
- Custom software and ERPAn internal system built around how your business actually works.
- Google Business ProfileCorrect setup and optimisation, or a properly prepared suspension appeal.
- Managed hosting and monthly careHosting, backups, updates and edit time, every month.
How it works
From first message to launch.
The scope and the price are agreed in writing before anything is built, and no phone call is required at any stage.
- 01
Send a message
Tell us what you are trying to build, improve or fix. WhatsApp, email or the form. No call to book.
A conversation, not a sales pitch.
- 02
Scope and price
We write down exactly what is included, what it costs and how long it takes, and send it to you.
No vague scope. No surprise invoice.
- 03
50 percent advance
Once you agree the scope and the price, a 50 percent advance holds your place in the queue.
The balance is due at handover, per the written terms.
- 04
Build and review
We build it and show you progress at the agreed stages, so nothing is a surprise at the end.
Your feedback stays inside the agreed scope.
- 05
Launch and care
It goes live, you get the handover pack, and a care plan keeps it looked after.
Hosting, backups and updates can carry on from here.
One thing this page does not do
- It does not claim a client in this sector. Where there is one, it is named on the work page with that client's permission and nowhere else.
- It does not carry a percentage, a conversion figure or a satisfaction score, because none of those were measured here.
- It does not promise compliance with your regulator. It describes what gets built around the rules. Signing off compliance is your regulator's call, not ours.
Working in automotive and dealerships?
Send your website address for a free review, or a message describing what your website is failing to do. Either way you get a written answer before you pay anything.